Expertises | Lépine Marketing

EXPERTISE

Branding

Brand Image

Every business and professional service provider faces the same dilemma - how do they distinguish the service they provide from that offered by all the other competitors? This is where the brand concept comes into play.

Branding is a word that is often misinterpreted. Yes, this refers to the visual expression of your business - the logo, color scheme, and images. But more importantly, it refers to an idea, a unique message capable of resonating with your target audience. It's about understanding what sets your business apart and how you can make it appealing to your audience.

To produce a distinctive brand and targeted message for your business, there is an important process you need to go through. To be effective, you need to work with a consultant who understands your culture, your business, your goals, and your market. We have the insight and experience to help your brand succeed. Our knowledge of the market and eye for creating an award winning design means that when your company's new smart brand goes live, people will take notice.

Personal Branding

Whether you see yourself as the elite in your market or just want to increase your visibility, marketing and business development remain important and ever evolving tools. You have limited time and budget to build your practice, but you want to make an impact on your target market? No matter how comfortable you are, we work with you to develop a marketing plan containing realistic actions, including your bio and digital footprint, tailored to your needs while integrating with your overall brand.

Brand Awareness

Are you well known? Would a potential customer recognize your name? Would a potential new hire recognize your business? Whether you are looking to grow your current business or have recently undergone a merger and now need to build awareness in the market. A brand awareness campaign will help position you for success.

We work with you to generate a creative brief to better understand your brand spirit, your audience and your goals. Once equipped, we can launch a targeted campaign using the most innovative marketing tactics. Some, like social media and internal communications, have a low cost of entry.

Advertising is a financial investment, but if executed well, print and digital ads can dramatically increase brand awareness.

Marketing & Web

Marketing

They say that half of the advertising budget is wasted. The main problem is that you can't tell which half. We are able to develop marketing plans that start with a thorough audit of your current efforts so you can find out what is working, what is not, and how to best spend your limited marketing budget.

Data-driven marketing innovation means those days of uncertainty are over. We can implement the best marketing practices for your business to reduce waste (of time and money) and create smart campaigns that reach concrete targets. The best marketing strategies provide solutions, not staging. If you are looking to make an impact, we can help.

But how do you know if your marketing outreach is landing in the right places? Data is the key to removing guesswork from marketing. We provide analysis of your current stats so you know which efforts are generating returns and which can be safely disposed of. The next time you sit down to prepare your annual budget for your business, you'll know exactly how much to set aside for marketing and what to expect in return. By analyzing trends in your current customer base, you can determine what is working, what is not, and where you need to spend for additional resources. You’ll also have a base to measure marketing and business development activities going forward, so no more guesswork when preparing your annual budget!

Email Marketing

Providing your customers and prospects with valuable content on a regular basis is a great way to demonstrate your expertise and set yourself apart from your competition. Email marketing (newsletter) remains one of the best ways to engage an audience and track results. If you want to get started, we are here to help.

Create and execute email marketing campaigns
Produce insightful metrics reports
Integration of technology and content into company website
Provide training in writing newsletters and customer alerts
Integrate social media and other points of sale into your campaigns
Manage the cleaning and segmentation of customer and prospect lists

Website

Your business website is like the front desk of your business for online visitors, visible 24/7! It should be attractive and welcoming, of course, but it should also be functional and provide engaging reading material. Having broken links is as bad as having dead ends that lead to nothing and bad content is worse than giving visitors to your office old newspapers to read.

A website should be striking and intuitive, and designing a great, professional website requires more than a little code and some decent design skills. Understand the target audience and appreciate their behavior and motivations online. It is an art as much as a science. Give us a call to do a diagnostic and explore how we can elevate your online presence.

SEO

Why bother having a website if no one sees it? With the help of SEO experts, we can help you increase your visibility online and implement strategies to ensure that your website continues to rank high on Google.

Your business has unique goals: your SEO campaign should reflect them. We present concrete, data-driven recommendations that will amplify your impact. Your business is too important to be ignored on search engines. Let's jump to the beginning of the list of Google references!

With extensive experience in refreshing the branding of multiple companies and firms, Lépine Marketing offers top-tier design services that leave a lasting impression. Our team of designers brings diverse expertise, including branding, website redesign, and brand platform development. We understand the significance of creating design solutions that not only look great but also efficiently communicate the brand’s message.

Whether it's a complete brand overhaul or a website redesign, our team is committed to delivering exceptional design solutions tailored to our clients’ unique needs.

Design

At Lépine Marketing, we excel in crafting strategic and compelling advertising campaigns that leave a lasting impact. Our team is adept at creating effective briefs and developing innovative strategies to ensure that every campaign resonates with the target audience. We understand the importance of adapting messaging to various channels, and this remains at the core of our advertising approach. Our creativity is not just about being distinctive; it’s about finding your uniqueness, an intelligent approach, and delivering measurable results.

Let's work together to create a great campaign that drives results.

Advertising

Communications

Communications

Maybe you have an innovative business development plan that might be of interest to a particular industry? Or maybe you are chairing a remarkable event?

Building good media relations can help your business and brand reach a large audience. Whatever tactics suit your goals, we are here to help you incorporate them into your marketing campaign.

Social media strategy & implementation
Media relations
Advertising strategies
Creative development
Internal communications
Sponsorships
Recruitment strategy
Project management

Social Media

Turns out, social media is more than posting workout selfies and food pics. Staying active on social media platforms is a phenomenal way to share solid news, build a community, and connect your expertise with potential clients. But mastering social media takes time.

Based on your target market, we identify which channels you should focus on and which ones you can book safely. We will work together to develop an effective strategy, which delivers measurable results. We are able to put a team of freelancers in place to ensure good continuity and consistency in communications.

Development of social media strategies
Development of an editorial calendar
Establishment of a presence on social networks
Planning and implementation of social media campaigns
Integrating social media into your website, email marketing, etc.
Creating a social media policy tailored to your business

Public Relations

Media relation campaigns can help you grow your brand profitably while leveraging content that can be shared directly with customers and prospects. Having worked with professional service firms on media related issues for over twenty years, we always begin a public relations and media relations project with a solid understanding of the firm's strategic objectives, and its relationship with media and its outreach strategy.

We work with you and your team to develop a media relations plan. Once the plan is in place, we focus on the most relevant tactics to help you with the implementation.

Media offensives
Digital public relations
Media kits
Media watch
Media training
Speech writing and presentation coaching

Businesses are constantly sending out marketing material, but honestly, most of this information isn't that interesting or useful and ends up in the trash unread.

Without great content, marketing is no better than spam. Content marketing is a smarter, more sociable way to get your business message across. Rather than bombarding your prospects with information, offer them valuable insight. You will create an audience and retain the followers you already have. The only downside is that for content marketing to work, you really have to deliver value. We can help you develop a content marketing strategy that attracts a well-defined audience and motivates them to take action.

Development of content marketing strategies
Development of an editorial calendar
Planning and implementation of content marketing campaigns

Integrating content marketing into your digital marketing strategy

Content Marketing

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Business Development

Business Development

What is the best approach to business development? Build authentic and lasting relationships with your clients and prospects. We can help you find out what your clients need and offer advice on how best to engage in a successful dialogue with your prospects. Whether it's generating effective presentations and proposals, implementing client feedback programs, or submitting nominations for honors, we can help you grow your skills, business and income.

Responding to every RFP can cost you time, not to mention a lot of effort. We can help you produce a response to a request for proposal that positions your business in the best possible light or put the right systems in place to ensure you capitalize on the effort you put into the process.

The best professionals have one thing in common: they are determined to reach their full potential. The sad truth is that most of these come out of school knowing very little about business development or how to sell or market their practice. We give professionals and firms the tools they need to be successful, including business development coaching.

Key Clients

It is said that in most businesses, 80% of revenue comes from 20% of clients. These clients are valuable and your competition knows it. In order to not only maintain, but to grow these critical relationships, formal steps should be taken to institutionalize these relationships. We have extensive and proven experience in developing key client programs at leading companies.

Client feedback program strategy and objectives
Customer questionnaires to gather insightful content
In-person and / or online programs to achieve maximum traction
Face-to-face interviews to gain in-depth feedback

Analysis of program results and strategic recommendations.

Business Plan

If strategic planning maps the road, your business must take it to promised lands. A business plan is the art of bringing your entire team together. It is essential that everyone is driven by the same goals and believes that the action items are worthwhile and realistic. It is also important to include relevant administrators (marketing, finance, IT, professional development, etc.) in the planning process. Without their support, you might as well paddle one sided. With decades of experience leading planning teams and implementing results across various practices and industries, Lépine Marketing is here to guide you through a process that will produce impactful plans that generate revenue and focus your business.

Customer Feedback

Poll after poll, the majority of professional service firms do not actively solicit their clients. This leaves companies in the dark about how customers perceive their work and their relationship. It is a lost opportunity; customer feedback could drive vast improvements in client service and an increase in incoming work. It's never easy to peek in the mirror and ask the tough questions.

It can be even more difficult if your customer isn’t comfortable giving their feedback. We can work with you to develop and implement a program that works for both your business and your customers.

Key client program infrastructure
The client plans to maximize your share of the portfolio
Development of cross-selling plans
Preparation of key meetings with clients and review of relationships

Metric analysis driven by relationship goals

It's easy to be cavalier about strategy, forgoing long-term planning in favor of day-to-day operations. When there are mandates to seek and clients to care for, strategic planning can seem a little abstract. But when you're navigating in a complex market, creating a map isn't a waste of time - it's an essential first step. A strong strategic plan provides a framework for allocating resources and investments, a clear vision of where you are in the market, and a plan for where you need to be. Regardless of the motivation to focus on strategic planning, the depth of our experience, combined with our knowledge of the culture and unique challenges of a partnership, make Lépine Marketing a natural choice to support you in the process.

Strategic Planning